The folk at Dove are pretty adept at pulling on our heart strings, but they’ve surpassed themselves with this Father’s Day message.
They’ve compiled home videos showing the moment when 13 men discovered they were going to be dads for the first time – and it will make you melt.
Every one of the clips is totally authentic and captures the excitement and emotion of realising you’re about to become a parent.
According to Dove’s marketing director Jennifer Bremner, the campaign was partially inspired by a survey that found 82 per cent of men consider fatherhood an ’emotionally transformative experience.’
Tell us about it.
Try not to feel things.
It’s impossible.
We may have something in our eye.
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