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Woman creates app to help find the perfect look for women of colour

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Instagram Photo

One woman is making a big change within the makeup industry, by making things easier for women of colour. 

After personally having trouble finding a foundation that suited her skin tone and colour, Ofunne Amaka wondered whether people were in the same boat.

So, taking inspiration from her own experience, Ofunne Amaka created CocoaSwatches – an Instagram that is committed to showing women of colour how various beauty products actually look when on her skin.

Instagram Photo

After posting picture that demonstrated a selection of foundations on her dark skin, her Instagram really took off – leading her to a following of more than 21,000 people.

Having made such an impact on women in the same situation, she was quick to scoop up other beauty bloggers who also wanted in on the cause.

Instagram Photo

And, having graduated from Columbia University, with a… Read the full story


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