River Island is set to launch its first ever plus size range.
Of course, many other brands already offer plus size ranges, so you may not be completely bowled over by this motion.
But with this colourful, bold collection they are making a more stand-out debut than most.
River Island is more than aware that curvier girls don’t just want to live in black – and girls that are confident in their bodies aren’t focused on wearing something traditionally ‘slimming’.
Marketing for sizes 18-24, the store will be feature 75 new pieces including jeans, party dresses and work wear – and the collection is full of stand-out colours with some serious edge.