Women are turning a worrying bodyshaming trend into something much more positive with the #BoobsOverBellyButtons challenge.
Last week, a disturbing new craze emerged on Chinese social media site Weibo, where girls were posting selfies of themselves trying to touch their belly buttons by swinging their arm round their back.
Known as ‘the belly button challenge‘, it was slammed for promoting damaging attitudes towards weight and size. Thankfully, it’s now been replaced by something far more positive.
The #BoobsOverBellyButtons campaign was started by British lingerie company Curvy Kate, in partnership with breast cancer charity Read the full story