High street retailer Mamas and Papas is facing criticism for gender stereotyping their baby clothes based on colour and print alone.
The issue was highlighted when mother-to-be Jess Potter received an email alerting her to the M&P summer sale.
She said she was shocked to find that identical babygrows, without any ergonomic differences between them, are categorised as being for ‘girls’ or ‘boys’ based only on whether they are pink or blue.
Jess told Metro.co.uk: ‘I received an email about a M&P sale and went to look at the babygrows, as I’m now 29 weeks pregnant.