Well played, Ben & Jerry’s. Well played.
The US Supreme Court legalised same-sex marriage across every state in America on Friday, and to mark the EPIC occasion Ben & Jerry’s renamed its best-seller.
The iconic Chocolate Chip Cookie Dough now goes by the name of I Dough, I Dough (for a limited time) and it is everything.
‘Ben & Jerry’s is proud of the Supreme Court’s landmark decision against discrimination as it boldly stands up for equality for same sex couples everywhere,’ said Jostein Solheim, chief executive at Ben & Jerry’s.
And let’s not forget that the company also celebrated the legalisation of gay marriage in Vermont back in 2009, by renaming its Chubby Hubby flavour Hubby Hubby.
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