Someone at SoBe’s gonna be in the sh*t for this…
Drinks company SoBe are of those brands who want to be your best mate.
And one way they try and engage their customers is by printing playful messages on their bottle caps.
Usually their messages are fun, upbeat and totally harmless (if a little weird), likes this…
Or this…
But recently, someone at SoBe thought it would be pretty funny to switch things up a bit, and start printing ‘Help me trapped. In SoBe factory’ on the inside of their bottle caps.
The thing is, not everyone got the joke.