Is it just us, or is tomato juice way more popular on planes?
It might not be a massive seller on terra firma but, once we get up in the air, people go crazy for the potent smelling stuff.
Apparently, it really comes into its own at 30,000 feet.
And, according to a recent study by Cornell University, it’s all down to the noise levels on the flight.
Cornell food scientists looked at how increased decibels on a flight affected the palate, and found that airplane noise enhanced the ‘umami’ (aka pleasant savoury) taste found in tomato juice.
‘Our study confirmed that in an environment of loud noise, our sense of taste is… Read the full story