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How one superhero mum is making hearing aids cool for kids

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Lugs 3
UK company Lugs is making hearing aids and implants cool for kids (Picture: Lugs)

With a four-year-old called Freddie, who is profoundly deaf in one ear and moderately deaf in the other, mum Sarah Ivermee knows first-hand the difficulties in getting kids to wear their hearing aids.

Soon after diagnosis at the age of just three-months, Freddie was given a hearing aid. In a blog post for The Limping Chicken, Sarah describes it as ‘a small beige coloured device with a clear mould.  Not the best looking but it did the job!’

Last year, at three-years-old, Freddie was fitted with a cochlear implant. Mum says the choices of device were a little better, but still limited.


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