It seems we can’t go a day without a viral beauty challenge, but this one has substance to it.
Last week, we had the confusing #DontJudgeMeChallenge. While it purported to be an anti-body shaming campaign, it was criticised by many because it showed people wiping away their flaws, rather than accepting them.
The ‘challenge’ was to change your appearance with makeup, hair, and clothing in order to look ‘unattractive’. Then, people filmed themselves wiping away their acne, unibrows and scars, as if to say, ‘don’t worry, I’m still still attractive underneath’.