Are you ‘beach body ready’?
If you’re a believer in body positivity, then yes – we all are by virtue of having bodies in the first place.
Since that infamous Protein World tube ad, the term ‘beach body ready’ has become a self-love call to arms. In the fitness world at least, it’s no longer something exclusively associated with ab-cracks and pert glutes, but rather a ‘f*ck you’ salute to traditional body standards.
So it was surprising when one boutique gym actively went out of its way to use the term to describe their clients on Instagram, accompanied by a photo of some very slender, fit women.
‘Our consistent clients who… Read the full story