You made it through the crisis point of cuffing season without getting tied down. No longer do you need to find someone to buy you a Christmas present or take you to Winter Wonderland.
And yet, you still long for some human touch.
Blame the cold weather, the general bleakness of this time of year, or clearing season, but January is a magical time for online dating.
And by magical, we mean busy. Everyone’s bored, reflecting on their life choices, and wanting to fill the post-Christmas void with another human.
According to research from Match, this coming Sunday, 6 January, will see a load of people flocking to dating apps looking for love (or a hookup. Whatever).
Match has called this day Singles Sunday, and predicts that traffic on their site will spike at 9pm.
The dating site surveyed over 1,000 single people and found that 53% look forward to the new year as a fresh chance to find love, that 31% feel pressure to find a partner in 2019, and that 30% have made improving their love life one of their new year’s resolutions.
So just as the gym gets packed with hopeful exercisers for the first month of the year, dating apps will see a spike in people eagerly signing up to meet their goal of finding someone they fancy.
Tinder’s Year in Swipes for 2018 found that the highest number of sign-ups happened on 14 January and 15 January, while Bumble expects to see a surge in sign ups and matches this month.
So basically, if you’re feeling frisky, now’s a very good time to get on dating apps and start swiping. Loads of newbies will be giving dating a go, and those nursing a heartbreak may finally be ready to make a return.
Bumble’s Danielle Chadha said: ‘January is all about resolutions and we always see people kick starting their dating after a reflection phase where they try to figure out what they want from life in the new year and what they are going to do differently.
‘We see a lot a lot of new registrations and a lot of profiles being updated and we encourage our users just to be straightforward in their bios
and profiles about what they want.
‘The more specific they are, the better it works.’