Hey, when a major selling point of your product is ‘it’s got a lot of fibre’, you need to get right to the point.
The latest advert from cereal brand Fiber One starts off based on the premise of a dude being pregnant and dealing with all the beauty of the creating life.
Along with a glorious pregnancy belly, he’s shown counting down the days, annoying his very supportive wife, and preparing for labour with some regulated breathing.
He enjoys the pregnancy perk of getting a seat on the bus.