Argentinian lingerie brand Jane Pain just took provocative to another level with its latest ad campaign. The cleavage above? It’s someone’s elbow.
The design concept, put together by agency Conill Saatchi & Saatchi USA, is all very trompe l’oeil meets sexy. Think luxe lingerie placed strategically over the knee, elbow and armpit.
Alongside each photo is a thumbnail image of the actual body part with the tag line:
‘If it can make your armpit [or knee or elbow] look sexy, imagine what it can do in the right place’.
Because you can’t go wrong with a bit of optical illusion and lace trim.
A bottom? No, it’s an armpit.