Because body positivity isn’t just for women.
Underwear brand Dressmann wants to make the body acceptance movement a bit more welcoming to a group of people that are often forgotten (in this area, anyway): men.
‘Half of our population is often forgotten in the ongoing debate,’ they say, explaining that media and the fashion industry predominantly show men who are strong, muscled, and toned.
Their new advert celebrates different male bodies, showing men of varying ages, races, and body types modeling their briefs.
‘We will no longer be seen as a brand just for the perfect man.’