One good deed today.
Crack + Cider is a shop with a difference. If you go into the sleek pop-up in Hackney, East London, you won’t actually be able to leave with anything for yourself or even someone you know.
Instead you will have bought something for a stranger. A stranger who is homeless.
You see Crack + Cider (more on that controversial name later) is the world’s first shop for the homeless, where people are able to buy items such as winter coats, hats, gloves and socks, to help keep a homeless person warm this Christmas.
The shop is the brainchild of 26-year-old advertising exec Scarlett Montanaro and 24-year-old strategist Charlotte Cramer.
Talking to Metro.co.uk about how the idea for the shop –… Read the full story