It’s a sad day when your favourite ice cream is discontinued.
You might think that being a co-founder of one of the best-loved ice creams in the world might except you from this, but you would be wrong.
Today, in an exclusive interview for Metro.co.uk, Ben & Jerry’s co-founder Jerry Greenfield revealed his secret heartbreak.
He said: ‘Ben’s and my favouirite flavours aren’t being made.
It doesn’t matter if you’re Ben or Jerry, if it doesn’t sell it gets discontinued.’
And the ice cream he pines for? Coconut Almond Fudge Chip.
He said he thought the fact coconut is ‘very polarising’ could be behind the fact others weren’t as taken with it as he.
Meanwhile, Ben Cohen’s favourite Ben & Jerry’s ice cream, Mocca Walnut, has also kicked the bucket.
Explaining the secret to Ben & Jerry’s success, Jerry said: ‘It’s easy to do things lousy – it’s hard to do things right.’