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Here’s the real reason Gap is closing so many stores

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MIAMI, FL - JUNE 16:  A sign hangs in the front of a GAP store on June 16, 2015 in Miami, Florida. Gap Inc. announced that it plans to close 175 of 675 stores in North America, which would be the second major round of cuts in just four years as the company works to reestablish financial stability.  (Photo by Joe Raedle/Getty Images)
Picture: Joe Raedle/Getty Images)

The middle guys are facing fashion carnage right now.

Global retailer Gap Inc. announced the close of a quarter of its North American stores, as well as some in Europe, this week.

Why? Because SALES.

The vast drop in revenue for companies like Gap, J Crew and Abercrombie and Fitch is indicative of the fact that consumers are buying from cheaper brands.

Or,… Read the full story


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