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This swimwear ad hasn’t been retouched and, surprise, it looks incredible

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Swimsuits 4
Wowza (Picture: swimsuitsforall)

This is what a swimwear ad looks like with no Photoshop. Pretty fabulous right?

swimsuitsforall is following up its popular #CurvesinBikinis campaign, which saw the first size 16 model – Ashley Graham – appear on the pages of Sports Illustrated’s swimwear edition last year.

This time, the brand has worked with the gorgeous Denise Bidot to encourage women to feel confident in their bikinis on the beach, whatever their size. No retouching necessary.

And the super-sexy, 100 per cent natural, video is already making waves.


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