WeSwap is the latest company infuriating commuters with its outdated approach to advertising.
Ironically, for the London-based company which markets itself as a ‘social currency exchange’ site, where people from different countries can swap currencies, they’re now trending on social media for their ‘gross and sexist’ marketing strategy.
Ads have been popping up this week in London stations to promote the currency swap with lines including ‘We can’t swap your missus for a Swedish supermodel, but we can swap your money for her krona’.
Or, there’s the one that reads ‘We can’t swap your cleaner for a French maid, but we can swap your money for her euros’.