Have you ever noticed how watches are always advertised set at the same time?
No? Don’t worry, most of us didn’t either.
We probably wouldn’t put pay too much attention to detail of the sale of a watch, because surely they just capture the watch as it ticks, right?
Wrong.
Apparently, watch-sellers put a lot of time and effort into making sure each watch is set at 10:10.
And no, it’s not so that everybody can make a wish – it’s actually down to the aesthetics of the watch, and the way it promotes the company behind it.
Positioning the hands at 10 and two accentuate the brand name and logo, which is generally positioned on the upper half of the watch, according to an interview with Andrew Block, executive vice president at Tourneau, a watch retailer.
And it could be for less technical reasons:
‘It has the aesthetic of the smiley face to be 10… Read the full story