Sweeping the internet is a new craze where women snap selfies of themselves balancing coke bottles between their breasts.
It’s been pretty unstoppable, with women around the world posting their pictures under the hashtag #HoldACokeWithYourBoobsChallenge to raise money for breast cancer charities.
MORE: This is why women are taking selfies of bottles of Coke held between their breasts
Lots of celebrities got involved too with Kate Upton posting her coke bottle selfie.
Others were happy to post their pictures online for the cause.
Some raised concerns that the challenge was making breast cancer ‘sexy’.
But now the man who started the social media craze – which has been compared to the ALS Ice Bucket Challenge… Read the full story