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Sweeping the internet is a new craze where women snap selfies of themselves balancing coke bottles between their breasts.
It’s been pretty unstoppable, with women around the world posting their pictures under the hashtag #HoldACokeWithYourBoobsChallenge to raise money for breast cancer charities.
MORE: This is why women are taking selfies of bottles of Coke held between their breasts
Lots of celebrities got involved too with Kate Upton posting her coke bottle selfie.
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Others were happy to post their pictures online for the cause.
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Some raised concerns that the challenge was making breast cancer ‘sexy’.
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But now the man who started the social media craze – which has been compared to the ALS Ice Bucket Challenge… Read the full story