In the spirit of true equality, an Australian underwear brand is fighting for recognition of the curse of the ‘dad bod’ on new fathers.
The video for Bonds shows us a group of friends sitting around discussing how hard it is for men who have had to get up to feed umpteen times a night…on pizza, cured meats and cake.
Over melancholic piano music, a guy tells how his ankles became swollen and he started getting stretch marks.