When you think about it, the meat industry could be considered to be pretty gruesome – but many meat-eaters turn a blind eye.
But now, activists keen to get others to truly understand the realities of animal agriculture are actually paying people to watch a film about it.
On April 14 2016, activists will be screening Earthlings at 13 locations across the UK and Ireland.
At each screening they will be offering audience members £5 to watch the film, as well as giving them free vegan goodies, emotional support and information about going vegan.
A crowdfunder has been set up to raise money to fund it.